An example from a Electrical Wholesaler Business

 

Welcome to the SWOT Sales Intelligence Briefing service - providing regular email bulletins outlining opportunities that have been mined from your sales data.

 

 Cust No: {8254}: Rutl... has the following weaknesses:
Sales declined this past 12 months from $19191.00 to $475.00, a -98.00% decrease

Purchased on average every 11 days from May-16 to Aug-17, but has not purchased for the past 2 months

 

Could we resolve these weakness with these opportunities?

  • Purchased Polymer AS22 water based duct on average every 3 weeks from 06-01-16 - 10-12-16 , but has not purchased for the past 13 months
  • Purchased 8" x 5 foot galv sgl wall meta on average every 9 days from 05-25-16 - 07-21-16 , but has not purchased for the past 15 months
  • Purchased TAPE-FSK SKRIM TAPE 3" FOR DUC on average every 3 weeks from 05-11-16 - 10-19-16 , but has not purchased for the past 13 months
  • 20 similar customers purchased GAS REFILL EXCHANGE ACETYLEN M 896 times
  • 20 similar customers purchased 3/4X10 SCH 40 Bell End Pipe//P 1193 times
  • 20 similar customers purchased PVC 3/4 90 Elbow//PVC3490 1074 times
  • 389 other CONTRCTR customers bought Refrigerant 22_ 30 Lbs.//R22/3
  • 547 other CONTRCTR customers bought R410A #25 Refrig//R410A
  • 224 other CONTRCTR customers bought Int Ele Furn W/O Coil Cas//E4E
  • 236 other TIER3HSE customers bought Refrigerant 22_ 30 Lbs.//R22/3
  • 417 other TIER3HSE customers bought R410A #25 Refrig//R410A

Cust No: {8254}: Rutl... Contact: William Ruttle Phone: 2*4-22--589- Email: Rep@C105018.COM

 
2  Cust No: {3759}: CO-Z... has the following strengths:
Monthly (6-month rolling) average sales have increased 74.00% from $1450.00 to $2530.00

Sales grew this past 12 months from $8200.00 to $23402.00, a 185.00% increase

In the top 10 percent of Customers by revenue and margin in the past 12 months

Could we improve this customer even further using this information?

  • Has not purchased from product category NORDYNE_GIBSON_OPE for the past 7 months
  • Has not purchased from product category Regal_Beloit_EPC.I for the past 12 months
  • Has not purchased from product category SHEET_METAL__MESQU for the past 7 months
  • Does not purchase from product category DOUBLE_WALL_VENT_P
  • Does not purchase from product category Mueller_Streamline
  • Does not purchase from product category E-Z_Filter_Base_Mf
  • Purchased Refrigerant 22_ 30 Lbs.//R22/3 on average every 4 weeks from 06-29-16 - 08-22-17 , but has not purchased for the past 2 months
  • Purchased GAS REFILL EXCHANGE NITROGEN 4 on average every 4 weeks from 09-02-16 - 08-14-17 , but has not purchased for the past 3 months
  • 20 similar customers purchased 3/8* Copper_ 50-Ft Roll//CT38 1197 times
  • 20 similar customers purchased 12" R6 FLEX DUCT 25FT//QFD08 553 times
  • 20 similar customers purchased 9" R6 FLEX DUCT 25FT//QFD0800 532 times
  • 224 other CONTRCTR customers bought Int Ele Furn W/O Coil Cas//E4E
  • 358 other CONTRCTR customers bought 3/8* Copper_ 50-Ft Roll//CT38
  • 264 other CONTRCTR customers bought 3/4* Copper_ 50-Ft Roll//CT34
  • 91 other TIER1SVC customers bought Int Ele Furn W/O Coil Cas//E4E
  • 64 other TIER1SVC customers bought Allstyle Mobile Home Coil 3ton

Cust No: {3759}: CO-Z... Contact: Conrad Smith Phone: 2*4-22--589- Email: Rep@CO1.COM

 

 
3 Product Spotlight on: Diversitech 16 GRAM CO2 CARTRI
The following customers have stopped buying Diversitech 16 GRAM CO2 CARTRI or havent bought the product for some time now.

Review these for potential sales opportunities!

  • Nirthsid...: Purchased Diversitech 16 GRAM CO2 CARTRI on average every 9 days from 12-07-15 - 10-03-17 , but has not purchased for the past 6 weeks
  • Rickwdll...: Purchased Diversitech 16 GRAM CO2 CARTRI on average every 5 weeks from 03-21-16 - 10-17-16 , but has not purchased for the past 13 months
  • TWK 21l2...: Purchased Diversitech 16 GRAM CO2 CARTRI on average every 4 weeks from 03-02-16 - 08-01-17 , but has not purchased for the past 3 months
  • P21r21gr...: Purchased Diversitech 16 GRAM CO2 CARTRI on average every 7 weeks from 12-07-15 - 08-11-16 , but has not purchased for the past 15 months
  • Hiw21 ti...: Purchased Diversitech 16 GRAM CO2 CARTRI on average every 2 weeks from 04-29-16 - 08-30-17 , but has not purchased for the past 2 months
  • These customers also havent bought Diversitech 16 GRAM CO2 CARTRI for some time now:
    • Dxni40ls...
    • xld40n S...
    • S40rvic4...
    • S-uth40r...
    • Wxlc-tt ...
    • Lxrc- xi...
    • R-b40rts...
    • T & S H4...
    • Jxs-ns x...
    • MCP M40c...
 
 
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