<!doctype html> SWOT Sales Intelligence Bulletin

An example from a Hardware Part Distributor Business

 

Welcome to the SWOT Sales Intelligence Briefing service - providing regular email bulletins outlining opportunities that have been mined from your sales data.

 

 Cust No: {3132}: J A ... has the following weaknesses:
Purchased on average every 4 weeks from 18/02/2016 to 15/06/2017, but has not purchased for the past 5 months.

Sales declined this past 12 months from $2504.02 to $1347.22, a -46.20% decrease.

Could we resolve these weakness with these opportunities?

  • 17 similar customers purchased KL6341 97 times.
  • 17 similar customers purchased DY4200 210 times.
  • 17 similar customers purchased DY1013 251 times.
  • 32 other Rural Contractor customers bought KLMM400.
  • 33 other Rural Contractor customers bought KL09044.
  • 34 other Rural Contractor customers bought FT286.

Cust No: {3132}: J A ... Phone: 97-323-34299 57-323-03252

 
2  Cust No: {6443}: Radc... has this strength:

Very Good cross-sell activity 110 different products purchased.

Has averaged 23 transactions/month over the last 6 months.

Could we improve this customer even further using this information?

  • Purchased FT788 on average every 8 weeks from 18/03/2016 - 31/05/2017 , but has not purchased for the past 6 months.
  • Purchased DY18055 on average every 13 days from 20/09/2016 - 24/11/2016 , but has not purchased for the past 12 months.
  • Purchased DY18053 on average every 7 weeks from 3/02/2016 - 8/05/2017 , but has not purchased for the past 6 months.
  • 13 similar customers purchased KLMM600 86 times.
  • 14 similar customers purchased KLIR5 81 times.
  • 14 similar customers purchased FT286 113 times.
  • 14 other Servo customers bought CR250.
  • 15 other Servo customers bought KL1510.
  • 15 other Servo customers bought CR400.

Cust No: {6443}: Radc... Phone: 530-830*275 830-8309275

 
3 Product Spotlight on: DY18P Refills 
The following customers have stopped buying DY18P Refills or havent bought the product for some time now.

Review these for potential sales opportunities!

  • Id76dl 7...: Purchased DY18P Refills on average every 7 weeks from 18/05/2016 - 13/04/2017 , but has not purchased for the past 7 months.
  • Cirys 76...: Purchased DY18P Refills on average every 4 weeks from 6/07/2016 - 12/12/2016 , but has not purchased for the past 11 months.
  • Cirys 76...: Purchased DY18P Refills on average every 5 weeks from 16/12/2016 - 11/07/2017 , but has not purchased for the past 4 months.
  • Id76dl 7...: Purchased DY18P Refills on average every 4 weeks from 24/05/2016 - 6/07/2017 , but has not purchased for the past 4 months.
  • I 76 S (...: Purchased DY18P Refills on average every 7 weeks from 8/07/2016 - 12/07/2017 , but has not purchased for the past 4 months.
  • These customers also havent bought DY18P Refills for some time now:
    • Sc-tt 24...
    • K Simps-...
    • J x Russ...
    • Id24xl 2...
    • K Simps-...
 
 
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