Sales Briefing
An example from a Food Manufacturing Business

 

Welcome to your SWOT Sales Intelligence Briefing service - providing regular up-to-date bulletins detailing sales opportunities that have been mined from your data.

 

1  Cust No: {5738}: Bio ... has the following weaknesses:
Monthly (6-month rolling) average sales have decreased -40.00% from $2410.00 to $1420.00

Only Purchases from Product Group Pickles

Could we resolve these weakness with these opportunities?

  • 7 similar customers purchased Strawberry Jam 30g x 120 88 times
  • 9 similar customers purchased Apricot + Amaretto Jam 300g 136 times
  • 10 similar customers purchased Blood Orange + Cognac Jelly 30 156 times
  • Purchased Tomato Chutney 260g on average every 2 weeks from 05-01-16 _ 15-06-17 , but has not purchased for the past 5 months
  • Purchased Caramalised Onion 280g on average every 2 weeks from 08-02-16 _ 15-06-17 , but has not purchased for the past 5 months
  • Purchased Hot Tomato Chutney 260g on average every 3 weeks from 05-01-16 _ 15-06-17 , but has not purchased for the past 5 months

Cust No: {5738}: Bio ... Contact: Ritchie - accounts Phone: 980838803339

 
2  Cust No: {831}: Bixf... has the following strengths:
Average monthly sales are steady around $13700.00

In the top 15 percent of Customers by revenue and margin in the past 12 months

Sales grew this past 12 months from $137292.00 to $162839.00, a 19.00% increase

Could we improve this customer even further using this information?

  • Has not purchased from products in category 041 for the past 18 months
  • Purchases more than half of the time on Wednesday
  • 13 similar customers purchased Coopers Ale BBQ Sauce 300ml 421 times
  • 13 similar customers purchased Worcestershire Sauce 300ml 441 times
  • 15 similar customers purchased Australian Honey 30g x 120 319 times
  • Purchased Merlot Dressing 13g x 120 Ster on average every 3 weeks from 13-01-16 _ 19-05-16 , but has not purchased for the past 18 months
  • Purchased D/Park Raspberry Jam 28g on average every 3 weeks from 14-07-16 _ 17-05-17 , but has not purchased for the past 6 months

Cust No: {831}: Bixf... Contact: Adam Smith - purchase Phone: 58094*509255

 
3 Product Spotlight on: Seafood Marinade 250ml
The following customers have stopped buying Seafood Marinade 250ml or havent bought the product for some time now.

Review these for potential sales opportunities!

  • Pr24mi24...: Purchased Seafood Marinade 250ml on average every 3 weeks from 11-03-16 _ 15-06-17 , but has not purchased for the past 5 months
  • Just 4 B...: Purchased Seafood Marinade 250ml on average every 2 weeks from 08-01-16 _ 06-06-16 , but has not purchased for the past 17 months
  • IGd G242...: Purchased Seafood Marinade 250ml on average every 6 weeks from 20-01-16 _ 20-01-17 , but has not purchased for the past 10 months
  • Ritchi24...: Purchased Seafood Marinade 250ml on average every 5 weeks from 24-10-16 _ 24-05-17 , but has not purchased for the past 6 months
  • Mirgdn's...: Purchased Seafood Marinade 250ml on average every 7 weeks from 07-04-16 _ 30-06-17 , but has not purchased for the past 5 months
  • These customers also havent bought Seafood Marinade 250ml for some time now:
    • Ryxns IG...
    • IGx Cxmp...
    • F--dlxnd...
    • IGx Tugu...
    • IGx R-s3...
    • IGx K35i...
    • IGx W35n...
 
 
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