Sales Briefing
An example from a Printing Supplies Business

 

Welcome to your SWOT Sales Intelligence Briefing service - providing regular up-to-date bulletins detailing sales opportunities that have been mined from your data.

 

1  Cust No: {7240}: P & ... has the following weakness:
Purchased on average every 3 days from 2016-05-03 to 2017-11-23, but has not purchased for the past 3 weeks

Could we resolve this weakness with these opportunities?

  • Does not buy products in category: CMO
  • 11 similar customers purchased MEGAMARK M7-100 WHITE 1220MM 170 times
  • 11 similar customers purchased SAMPLE PRODUCT 230 times
  • 13 similar customers purchased ONE WAY VISION AUTOVUE EXTERIO 101 times
  • Purchased MEGAMARK M7-110 BLACK 610MM on average every 2 weeks from 27-09-16 _ 20-06-17 , but has not purchased for the past 5 months
  • Purchased MEGASCAPE PACK (MD-3BA/MG-302) on average every 4 weeks from 11-05-16 _ 17-11-16 , but has not purchased for the past 12 months
  • Purchased MEGAGUARD 302 MATT O/LAM 1370M on average every 3 weeks from 11-05-16 _ 17-11-16 , but has not purchased for the past 12 months
  • 15 other B customers bought C/BOND SATIN WH/SIL 2.440 X 1.
  • 14 other B customers bought AVERY 701 BLACK 1220MM
  • 27 other B customers bought COLORBOND A-BOARD 600 x 900

Cust No: {7240}: P & ... Contact: Pedro / Sally Phone: 94770777923

 
2  Cust No: {3017}: HYLA... has the following strengths:
Monthly (6-month rolling) average sales have increased 46.00% from $2180.00 to $3190.00

In the top 15 percent of Customers by revenue and margin in the past 12 months

Sales grew this past 12 months from $17222.00 to $32189.00, a 87.00% increase

Could we improve this customer even further using this information?

  • Does not buy products in category: MD
  • Does not buy products in category: TF
  • Does not buy products in category: AV9
  • 11 similar customers purchased MEGAMARK M7-110 BLACK 610MM 721 times
  • 11 similar customers purchased MEGAMARK M7-100 WHITE 610MM 797 times
  • 13 similar customers purchased KNIFELESS TAPE DESIGN LINE 50M 97 times
  • 21 other A customers bought HP 831 775ML YELLOW LATEX INK
  • 19 other A customers bought MONO AIR BUBBLE FREE 1370MM X
  • 18 other A customers bought 4076 RLA APP TAPE 1220MM X 91M

Cust No: {3017}: HYLA... Contact: DAVID Phone: 580872508847

 
3 No Product Spotlights at Present

 

 
 
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