Sales Briefing
An example from a Farmers Co-Op

 

Welcome to your SWOT Sales Intelligence Briefing service - providing regular up-to-date bulletins detailing sales opportunities that have been mined from your data.

 

1  Cust No: {7642}: DONN... has the following weakness:
Monthly (6-month rolling) average sales have decreased -16.00% from $40400.00 to $33600.00

Could we resolve this weakness with these opportunities?

  • Has not purchased from products in category POULTRY for the past 16 months
  • Does not buy products in category: GOUDA
  • 18 similar customers purchased CUBE ROLL - MSA 813 times.
  • 18 similar customers purchased PORK BELLY - BONE IN 1072 times.
  • 14 similar customers purchased LAMB FORESHANK 801 times.
  • Purchased VALLEY SPRING LAMB CARCASE MSA on average every 13 days from 29-12-15 _ 29-08-17 , but has not purchased for the past 3 months
  • Purchased BACON CARCASE - SIDE (EA) on average every 5 weeks from 08-12-15 _ 08-06-16 , but has not purchased for the past 17 months
  • Purchased BEEF CARCASE - QUINNS MSA on average every 10 days from 28-08-17 _ 27-10-17 , but has not purchased for the past 4 weeks
  • 227 other BUTCHERY customers bought SAUSAGE MINCE.
  • 447 other BUTCHERY customers bought BEEF MINCE.

Cust No: {7642}: DONN... Phone: 973340349934

 
2  Cust No: {6569}: BSN ... has the following strengths:
Average monthly sales are steady around $32600.00

In the top 10 percent of Customers by revenue and margin in the past 12 months.

Excellent cross-sell activity 405 different products purchased.

Could we improve this customer even further using this information?

  • Has not purchased from products in category SEA for the past 12 months
  • 9 similar customers purchased KNUCKLE - MSA3 899 times.
  • 10 similar customers purchased PORK MIDDLE02 565 times.
  • 10 similar customers purchased OUTSIDE - WHOLE - MSA 294 times.
  • Purchased STRIPLOIN - MSA TENDER RIDGE on average every 3 weeks from 08-12-15 _ 25-08-17 , but has not purchased for the past 3 months
  • Purchased TOPSIDE/INSIDE - MSA3 on average every 4 weeks from 15-01-16 _ 18-07-17 , but has not purchased for the past 4 months
  • Purchased CUBE - KILCOY on average every 3 weeks from 17-12-15 _ 22-06-17 , but has not purchased for the past 5 months

Cust No: {6569}: BSN ... (No contact details)

 
3 Product Spotlight on: BEEF BRISKET - UNROLLED
The following customers have stopped buying BEEF BRISKET - UNROLLED or havent bought the product for some time now.

Review these for potential sales opportunities!

  • DBC - BI...: Purchased BEEF BRISKET - UNROLLED on average every 4 days from 07-12-15 _ 29-08-17 , but has not purchased for the past 3 months
  • L19INST1...: Purchased BEEF BRISKET - UNROLLED on average every 12 days from 16-12-15 _ 06-09-17 , but has not purchased for the past 2 months
  • MT K19IT...: Purchased BEEF BRISKET - UNROLLED on average every 13 days from 16-12-15 _ 06-09-17 , but has not purchased for the past 2 months
  • DiNNYBRi...: Purchased BEEF BRISKET - UNROLLED on average every 7 days from 03-12-15 _ 03-06-16 , but has not purchased for the past 17 months
  • DBC - 19...: Purchased BEEF BRISKET - UNROLLED on average every 13 days from 04-12-15 _ 19-04-17 , but has not purchased for the past 7 months
  • These customers also havent bought BEEF BRISKET - UNROLLED for some time now:
    • LUIGIS Q...
    • MIRRxB--...
    • CURRxMBI...
    • LITTL8 C...
    • D8NMxRK ...
    • R8CR8xTI...
    • MISS MxU...
    • TH8 R-S8...
    • DUK8 -F ...
    • STxR & G...
 
 
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