An example from a HealthFoods Manufacturer Business

 

Welcome to the SWOT Sales Intelligence Briefing service - providing regular email bulletins outlining opportunities that have been mined from your sales data.

 

 Cust No: {6077}: Heal... has the following weakness:
Sales declined this past 12 months from $3993.72 to $0.00, a -100.00% decrease.

Could we resolve this weakness with these opportunities?

  • Has not purchased from product category Calcium for the past 20 months
  • Has not purchased from product category Spirulina for the past 10 months
  • Does not buy from product category: Flaxseed
  • 41 similar customers purchased Advanced Probiotic 30 Capsules 834 times.
  • 42 similar customers purchased Advanced Digestive Enzymes 600 673 times.
  • 41 similar customers purchased Bioactive Spirulina Balance 10 567 times.
  • 17 other Tourism - General customers bought High Potency Circulate 60 Caps.
  • 18 other Tourism - General customers bought Natural Calcium Capsule 120 (T.
  • 18 other Tourism - General customers bought CCFlax 200gm Powder//12205.

Cust No: {6077}: Heal... Contact: Sally Hildred Phone: 28225349

 
2  Cust No: {3155}: Unic... has the following strengths:
Monthly (6-month rolling) average sales have increased 32.00% from $331.00 to $438.00

Sales grew this past 12 months from $2856.86 to $4694.74, a 64.33% increase.

Could we improve this customer even further using this information?

  • Does not buy from product category: Probiotics
  • 19 similar customers purchased Natural Calcium 120 Capsules// 384 times.
  • 18 similar customers purchased Advanced Probiotics 60 Capsule 342 times.
  • 21 similar customers purchased Advanced Probiotic 30 Capsules 456 times.
  • 111 other PRL - Unichem customers bought Free Aloe 500ml Juice//11102F.
  • 115 other PRL - Unichem customers bought Advanced Probiotics Capsule Tw.
  • 137 other PRL - Unichem customers bought Advanced Digestive Enzymes 600.

Cust No: {3155}: Unic... Contact: A/cs - Pierre Phone: 47808959

 
3 Product Spotlight on: Extra Strength Blue Sports+
The following customers have stopped buying Extra Strength Blue Sports+ or havent bought the product for some time now.

Review these for potential sales opportunities!

  • H2K itdg...: Purchased Extra Strength Blue Sports+ on average every 2 weeks from 27 Dec 15 _ 17 Mar 17 , but has not purchased for the past 8 months
  • H0dlth 2...: Purchased Extra Strength Blue Sports+ on average every 3 weeks from 09 Dec 15 _ 07 Feb 17 , but has not purchased for the past 9 months
  • H0dlth 2...: Purchased Extra Strength Blue Sports+ on average every 11 days from 08 Dec 15 _ 01 Mar 17 , but has not purchased for the past 8 months
  • Ndturid...: Purchased Extra Strength Blue Sports+ on average every 3 weeks from 21 Jan 16 _ 31 Mar 17 , but has not purchased for the past 7 months
  • H0dlth 2...: Purchased Extra Strength Blue Sports+ on average every 3 weeks from 14 Dec 15 _ 01 Mar 17 , but has not purchased for the past 8 months
  • These customers also havent bought Extra Strength Blue Sports+ for some time now:
    • H55xlth ...
    • H55xlth ...
    • H55xlth ...
    • H55xlth ...
    • H55xlth ...
    • H55xlth ...
    • H55xlth ...
    • H55xlth ...
    • H55xlth ...
    • H55xlth ...
 
 
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