Sales Briefing
An example from a Kitchen Accesories Business

 

Welcome to your SWOT Sales Intelligence Briefing service - providing regular up-to-date bulletins detailing sales opportunities that have been mined from your data.

 

1  Cust No: {6985}: SUNN... has the following weakness:
Monthly (6-month rolling) average sales have decreased -21.00% from $5130.00 to $4020.00

Could we resolve this weakness with these opportunities?

  • Purchases more than 70% of the time on Wednesday
  • 15 similar customers purchased MEAL LAMB KOFTA EASY PACK 900G 196 times
  • 15 similar customers purchased FILM IKON IES130 450X13UMX1300 255 times
  • 16 similar customers purchased CRUMBS TIP TOP WHITE 6075 10K 333 times
  • Purchased CRUMBS GOLDEN FINE 10KG on average every 3 weeks from 20-01-16 _ 01-02-17 , but has not purchased for the past 9 months
  • Purchased VACUUM POUCH 70 MICRON 250X35 on average every 3 weeks from 20-01-16 _ 07-09-16 , but has not purchased for the past 14 months
  • Purchased CASINGS 30ABA 021 FRESH on average every 13 days from 13-01-16 _ 19-04-17 , but has not purchased for the past 7 months
  • 15 other OT customers bought SALT FLOSSY 25KG
  • 20 other OT customers bought PAPER HWS MUSHROOM PRINTED BAG
  • 35 other OT customers bought NON STOCK LINE

Cust No: {6985}: SUNN... Contact: STEVE BEST Phone: (945)9094340977

 
2  Cust No: {6569}: BSN ... has the following strengths:<
Average monthly sales are steady around $7740.00

In the top 10 percent of Customers by revenue and margin in the past 12 months

Excellent cross-sell activity 219 different products purchased

 

Could we improve this customer even further using this information?

  • 16 similar customers purchased CHEESECLOTH WHITE STOCKINETTE 132 times
  • 16 similar customers purchased VACUUM POUCH 70 MICRON 250X35 218 times
  • 16 similar customers purchased MARINADE DURANT HICKORY BBQ 4L 304 times
  • Purchased IKON TRAY 11X5 OPEN CELL BLACK on average every 7 weeks from 21-03-16 _ 21-04-17 , but has not purchased for the past 7 months
  • Purchased BINDER GROUND MEAT/KEBAB 20KG on average every 5 weeks from 12-01-16 _ 02-02-17 , but has not purchased for the past 9 months
  • Purchased PLASTIC CARRY BAG JUMBO BLUE [ on average every 3 weeks from 01-02-16 _ 15-08-16 , but has not purchased for the past 15 months
  • 9 other MA customers bought SMOKE CHIPS GOLDSPAN COARSE 20
  • 7 other MA customers bought SEASONING PASTRAMI FINE 1KG
  • 11 other MA customers bought DEXTROSE MONOHYDRATE 25KG

Cust No: {7702}: KASA... Contact: MUSAAD Phone: 9-4907752

 

 
3 Product Spotlight on: IKON FOAM CLAM LARGE SNACK PAC
The following customers have stopped buying IKON FOAM CLAM LARGE SNACK PAC or havent bought the product for some time now.

Review these for potential sales opportunities!

  • B & B Ti...: Purchased IKON FOAM CLAM LARGE SNACK PAC on average every 4 weeks from 06-01-16 _ 23-06-17 , but has not purchased for the past 5 months
  • LDW PTY...: Purchased IKON FOAM CLAM LARGE SNACK PAC on average every 2 weeks from 24-08-16 _ 16-10-17 , but has not purchased for the past 6 weeks
  • Ji55S FR...: Purchased IKON FOAM CLAM LARGE SNACK PAC on average every 3 weeks from 27-01-16 _ 13-07-16 , but has not purchased for the past 16 months
  • PLdTINUM...: Purchased IKON FOAM CLAM LARGE SNACK PAC on average every 6 weeks from 15-01-16 _ 24-07-17 , but has not purchased for the past 4 months
  • BRYdNTS...: Purchased IKON FOAM CLAM LARGE SNACK PAC on average every 5 weeks from 23-03-16 _ 27-03-17 , but has not purchased for the past 8 months
 
 

 

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