Sales Briefing
An example from a Gourmet Foods Manufacturer Business

 

Welcome to your SWOT Sales Intelligence Briefing service - providing regular up-to-date bulletins detailing sales opportunities that have been mined from your data.

 

1  Cust No: {3184}: THE ... has the following weakness:
Sales declined this past 12 months from $45721.00 to $38265.00, a -16.00% decrease

Could we resolve this weakness with these opportunities?

  • Has not purchased from products in category SKARA for the past 11 months
  • Has not purchased from products in category FLOCHE for the past 15 months
  • Has not purchased from products in category DEPALM for the past 10 months
  • Does not buy products in category: BLUCOW
  • 11 similar customers purchased PECO ROMANO 194 times
  • 12 similar customers purchased QUAD VICENTINA SOPRESSA 134 times
  • 12 similar customers purchased JOUVENCE BRIE FERMIER 145 times
  • Purchased ADELAIDE GOURMET EGGSon average every 8 days from 5/01/2016 - 22/12/2016 , but has not purchased for the past 11 months.
  • Purchased S&G BASICS GOATS WHEY on average every 2 weeks from 12/01/2016 - 8/06/2017 , but has not purchased for the past 5 months.
  • Purchased RODRIGUEZ SEMI CURADO CHORIZO on average every 2 weeks from 5/01/2016 - 19/09/2017 , but has not purchased for the past 2 months.

Cust No: {3184}: THE ... Contact: STEVEN (PURCHASING) Phone: 97540983434

 
2  Cust No: {264}: EAST... has the following strengths:
Sales grew this past 12 months from $36476.00 to $40819.00, a 12.00% increase

Very Good cross-sell activity 70 different products purchased

In the top 10 percent of Customers by revenue and margin in the past 12 months

Could we improve this customer even further using this information?

  • Purchases more than half of the time on Tuesday
  • 13 similar customers purchased 180 DEGREES-ALMOND OAT CRACKER 280 times
  • 13 similar customers purchased POACH PEAR DUCK AND ORANGE PAT 516 times
  • 15 similar customers purchased BABY PICKLED FIGS 120G 126 times
  • Purchased MANCHEGO HM ARTISAN 3MTH on average every 6 weeks from 27/01/2016 - 20/06/2017 , but has not purchased for the past 5 months.
  • Purchased LE CHEVREDOU on average every 13 days from 27/01/2016 - 31/10/2017 , but has not purchased for the past 5 weeks.
  • Purchased HARRIS WHOLE SMOKED RAINBOW TR on average every 10 days from 13/01/2016 - 10/01/2017 , but has not purchased for the past 10 months.

Cust No: {264}: EAST... Phone: 94990*559

 
3 Product Spotlight on: Quad Nutro  
The following customers have stopped buying Quad Nutro or havent bought the product for some time now.

Review these for potential sales opportunities!

  • RITdS...: Purchased Quad Nutro on average every 12 days from 8/01/2016 - 25/08/2017 , but has not purchased for the past 3 months.
  • SMITH ST...: Purchased Quad Nutro on average every 4 weeks from 5/01/2016 - 17/08/2017 , but has not purchased for the past 3 months.
  • L66PIC66...: Purchased Quad Nutro on average every 2 weeks from 4/01/2016 - 13/04/2016 , but has not purchased for the past 19 months.
  • TIViLI R...: Purchased Quad Nutro on average every 3 weeks from 6/01/2016 - 10/05/2017 , but has not purchased for the past 6 months.
  • BLU66 Ti...: Purchased Quad Nutro on average every 7 days from 17/08/2016 - 21/11/2016 , but has not purchased for the past 12 months.
  • These customers also havent bought Quad Nutro for some time now:
    • TH65 MIL...
    • LUPIN--I...
    • TH65 BIG...
    • PR-UD Mx...
    • -SKxR PI...
    • FR65NCH ...
    • STRxY N6...
    • P-NT--N ...
    • BxSTx (C...
    • BUILD65R...
 
 
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