<!doctype html> Daily SWOT alert

Sales Briefing
An example from a Car Accessory Importers Business

 

Welcome to your SWOT Sales Intelligence Briefing service - providing regular up-to-date bulletins detailing sales opportunities that have been mined from your data.

 

1  Cust No: {7314}: COMP... has the following weakness:
Monthly (6-month rolling) average sales have decreased -40.00% from $2410.00 to $1420.00

Could we resolve this weakness with these opportunities?

  • 9 similar customers purchased SET-05BLU // COMET M+S JUNIOR 54 times
  • 9 similar customers purchased SA106S/R // LETHAL DRV GOGGLE 65 times
  • 9 similar customers purchased SA106C/B // LETHAL DRV GOGGLE 66 times
  • 82 other ARL/SPORTS POWER customers bought SET-06BLU // TURTLE M+S JUNIOR
  • 76 other ARL/SPORTS POWER customers bought SET-06PNK // TURTLE M+S JUNIOR
  • 40 other ARL/SPORTS POWER customers bought FSET-43BLULXL // CRYSTAL S MSF

Cust No: {7314}: COMP... Phone: #2-4953985 Email: Rep@001976006.COM

 
2  Cust No: {8565}: FRED... has the following strengths:
In the top 10 percent of Customers by revenue and margin in the past 12 months

Very Good cross-sell activity 149 different products purchased

Could we improve this customer even further using this information?

  • Has not purchased from product category Surf for the past 10 months
  • Does not purchase from product category Beach
  • 9 similar customers purchased BT20 // ECLIPSE BEACHTENT 43 times
  • 10 similar customers purchased SET-23BLU // CRUISE ADULT M+S 81 times
  • 11 similar customers purchased SET-29GRN // TROPIC M+S ADU GR 67 times
  • Purchased FSET-05PNKLGE // COMET JNR SIL on average every 6 weeks from 23-02-16 18-01-17 , but has not purchased for the past 10 months
  • Purchased SET-29SMK // TROPIC M+S ADU SM on average every 5 weeks from 23-02-16 28-12-16 , but has not purchased for the past 11 months
  • Purchased B019AB/G12- // AQUASHOE MIR AD on average every 4 weeks from 24-02-16 18-01-17 , but has not purchased for the past 10 months
  • 15 other SPORTSCAR customers bought SET-30YEL // GALAXY M+S ADULT
  • 14 other SPORTSCAR customers bought SGE7.5 // PURSUIT 7.5
  • 20 other SPORTSCAR customers bought HS07BLU // H/S ALUMINIUM 2PC B

Cust No: {8565}: FRED... (No contact details)

 
3 Product Spotlight on: ARAL F1 Helmet
The following customers have stopped buying ARAL F1 Helmet or havent bought the product for some time now.

Review these for potential sales opportunities!

  • FiRC1 IN...: Purchased ARAL F1 Helmet on average every 3 weeks from 21-03-16 21-06-17 , but has not purchased for the past 5 months
  • FR1DDYS...: Purchased ARAL F1 Helmet on average every 5 weeks from 08-11-16 22-08-17 , but has not purchased for the past 3 months
  • FR1DDYS...: Purchased ARAL F1 Helmet on average every 5 weeks from 08-11-16 22-08-17 , but has not purchased for the past 3 months
  • SPiRTSPi...: Purchased ARAL F1 Helmet on average every 2 months from 12-02-16 28-03-17 , but has not purchased for the past 8 months
 
 
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