Clicking on a product SWOT result, in the SWOT screen, will take you to the actions screen.  You will see here various actions that are available that you can take.

If the SWOT item had to do with a customer, you will be able to contact the customer from this screen using the contacts, the email addresses, phone numbers.  Or if it is to do with a customer, you can also open up the customer, and you can add notes, add notifications or you can do other various actions that are associated with this particular SWOT item.