Market Basket Tree View
Shows a graphical view of the purchasing relationships between products in a cascading tree view.
The tree displays Market Basket combinations of up to five items from the most common combinations and decreasing. The number of items displayed is controlled by the percentages chosen in the Options-Intelligence settings.
Individual Items Sold lists the times each product was sold, and gives a comparison against the total Market basket sales. Confidence measures the likelihood that a customer on choosing one of the items in the basket will also purchase the other items to complete the total basket purchase.
For detailed Market Basket Analysis on individual products, see the Product Intelligence Reports