Page background
Support item image

2.2 Growth Strategy — reading the band grid

The result is a grid of sixteen bands, from Top Revenue with High Margin down to Low Activity with Nil Margin. Each cell shows how many records sit in that band now, and how that count has changed since the earlier period. Beneath the grid, a Lost row counts records that were trading before and are not trading now.

The sixteen-band Growth Strategy grid: revenue bands down the side, margin bands across the top, each cell showing a count and a coloured change arrow, and a Lost row beneath.
The band grid. Colour follows meaning: a rising count in a bottom band is shown as bad news.
An up arrow is not always good news

In the top bands, more records is growth. In the bottom bands, more records means more of your base has slipped — so the colour follows what the change means, not which way the arrow points.

The band limits come from your own data

Revenue cut-offs are where the running total passes 80% and 95% of the period's sales; margin bands sit one standard deviation either side of the average. They are recalculated every run, and each band states its limits when you open it.