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2. Rows and columns

The first control is a pair of drop-downs that read as a sentence: Customer by Period. The left one decides the rows, the right one the columns.

OptionRowsColumns
Customer✓✓
Product✓✓
Salesman✓✓
Period—✓
Customer – category✓✓
Product – category✓✓

The category entries use your own names — Customer – Region, Product – Brand — for whichever category columns your business has named on the Categories page. Grouping by a category turns a list of hundreds of customers into a handful of regions.

Choosing the rows. Category entries carry the names your business gave them.

Why some column choices disappear

A report cannot put customers against customers. Pick Customer (or any customer category) for the rows and every customer option drops out of the column list; the same happens for products and salesmen. Period is always available as the columns.