6. Increase and Decrease Analysis
Increase Analysis (under Strengths) and Decrease Analysis (under Weakness) go a level deeper than the increasing and decreasing lists: they work customer by product, and split each change into value and volume so you can see whether it came from price or from quantity.
- Minimum Percentage Change — 5%, 10%, 20%, 30% or 50%; changes smaller than this are left out.
- Comparitive Period — the last 30, 60, 90, 180 or 365 days, against the period before.
| Column | Meaning |
|---|---|
| Previous / Current Value | Sales value in the earlier and the latest period. |
| Previous / Current Volume | Units in the earlier and the latest period. |
| Reason for Change | The system's summary of what drove the change. |