4.2 Market Basket — finding the useful pairs
- Search products… finds every pair involving a product, on either side.
- Sort by Attach Rate for the strongest links, by pair count for the most frequent, or by unique customers for links that are widespread rather than driven by one big buyer.
- Min Attach Rate hides weaker pairs — 20%, 40%, 60% or 80% and above.
- The stat bar shows how many pairs match, their average attach rate and the strongest pair. Prev and Next page through twelve cards at a time.
Searching one product. The result is a cross-sell list for that product, ready for the next customer who orders it.
Putting it to work
Pairs with a high attach rate and many customers are the reliable ones: use them for prompts at order entry, bundles and shelf placement. Pairs with few customers are usually one account's habit — worth knowing, but not a rule.
Next: Walk-through 4 — Budgets.